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"Price" is a word that refers to the price of a product or service. Intense competition and changes in pricing strategies in the food delivery industry have recently attracted attention. In particular, the reason behind the significant drop in Demae-can's stock price is the intensification of price competition due to the entry of overseas companies, and services are being offered at more advantageous ``store prices'' one after another. This move indicates that competition among companies aiming to acquire consumers has entered a new phase, and is expected to have a major impact on future market trends.